EKLUND EKLUND is a Stockholm based queer fashion brand founded by Johanna Eklund. It is a reaction to the fashion industry and the beauty and gender norms creating nonseasonal humanwear for everyone.

It's a mix of couture and merch, humour and seriousness, of memories and new takes on them.

It's fun. It's bold. It's yellow.

It's eklund eklund.